About Us


We are all about closing the loop on waste and making sure we #ProtectWhatYouLove – especially your skin and our environment. For divers, surfers, swimmers, snorkelers, paddle boarders and wave jumpers, that environment is our oceans – and our oceans are saturated with plastic pollution.

Together, we can protect what we love and keep plastic out of our oceans. 



By the time Loop founders, Itee Soni and Heather Kaye, met in Shanghai in 2008, they were both fed up with the unnecessary waste they saw being generated first-hand by the fashion industry. Devoted women’s apparel designers from New Delhi and New York City, both women were passionate about fashion, and the intricate, human process of making clothing.


In 2012, fabric made from recycled PET (plastic bottles) was just becoming available as an alternative to virgin polyester, and Heather and Itee saw the opportunity to make swimwear entirely from recycled plastic.  They began developing their signature UPF50+ sun protective swimwear fabric with Unifi, maker of Repreve rPET yarn.


With a combined 25 years of apparel design and manufacturing experience, they founded Loop Swim on the core values of timeless, sustainable luxury combined with social and environmental responsibility. 


Today, not only is Loop Swim made from post-consumer use plastic bottles that would otherwise wind up in landfill or our oceans, but Loop will recycle your swimsuit at the end of its useful life. 



itee soni loop swim co founder


Itee Soni arrived in Shanghai in 2007 from New Delhi, where she designed for UK high-street brands Karen Millen, Paul Smith and Whistles. An honor graduate of India’s premier design university, NIFT (National Institute of Fashion Technology), Itee specializes in womenswear apparel design, textile and graphic design. Itee creates Loop’s original signature prints, styles and graphics.

heather kaye loop swim co founder


Heather Kaye moved to Shanghai from New York City in 2006 with Kate Spade (then Liz Claiborne). With a strong background in textile sourcing and production, garment manufacturing and quality control, Heather oversees Loop’s sourcing, manufacturing and sales operations. Heather is a graduate of Harvard University (AB’96) and Parsons School of Design (AAS Fashion Design ‘99).


itee soni heather kaye loop swim co founder