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#WISDOMWEDNESDAY WITH LOOP - MARCH '25
March '25 | Vol. 1
8 Facts on Fashion’s Gender Gap 🌍
🚺 This International Women’s Month, we’re shedding light on the fashion industry’s gender inequalities and celebrating the women driving change.
🪡 From the lack of a living wage for millions of women from marginalized communities to the lack of representation in leadership and the persistent pay gaps, there’s still much work to be done.
💪✨ But women are rising, pushing for equity, and reshaping the future of fashion. Join us in honoring their resilience and advocating for a more inclusive industry.
🩵🩷 At Loop Swim, we’re proud to be founded by two women committed to this fight. 💞
Image: Loop Co-founders Heather and Itee
March '25 | Vol. 2
A Vision for Sustainable Fashion, Led by Women
This is a long one, folks - but it’s worth it.
As International Women’s Month comes to a close, I’ve been reflecting on what it means to be a female founder in today’s fashion industry. It’s not just about creating beautiful swimwear; it’s about proving that business can be a force for good. That sustainability and style aren’t mutually exclusive. That women’s leadership can - and must - reshape entire industries.
Image: Loop Co-founders Heather and IteeWhen Heather Kaye and I met in Shanghai back in 2008, we were two designers united by a shared frustration. We loved fashion’s creativity but couldn’t ignore its dark side: the environmental toll, the throwaway culture, and the human cost hidden in supply chains. Where others saw problems, we saw potential. Loop Swim became our answer - not just a brand, but a blueprint for how fashion should operate.
Our Commitment: Beyond Buzzwords
Sustainability isn’t a marketing tactic for us; it’s the foundation of everything we do.
Video: The Loop Process (click on thumbnail to view on LinkedIn)
🌊 Ocean-Bound to Ocean-Friendly
Every Loop suit starts as post-consumer PET plastic bottles, rescued from landfills and oceans. Through innovation, we transform this waste into high-performance UPF50+ fabric that protects your skin and the planet.
💝 Packaging with Purpose
We’re obsessive about minimizing waste—even in unboxing. Our reusable, waterproof eco-PEVA pouch (included with every full suit) ensures you’ll never need a plastic bag for wet swimwear again.
Image: Our reusable, waterproof eco-PEVA pouch
⚖️ Radical Transparency
Our supplier Code of Conduct, wastewater management, and carbon reduction efforts are all detailed on our website. Transparency isn’t always easy, but it’s non-negotiable for accountability.
♻️ Circular by Design
Every piece is engineered for its next life. From fabric to construction, we design for recyclability because true sustainability means owning a product’s entire lifecycle.
Proving Change Is Possible
Being rated GREAT by Good On You humbles us, and our retail partnerships with pioneers like Four Seasons, ClubMed, Mandarin Oriental and more prove that luxury and ethics belong together.
Beyond products, we’re building a movement. Through workshops on sustainable fashion and circular design, we’re empowering the next generation of creators. Because real change doesn’t happen with one perfect brand - it happens when we all demand better.
Our Promise - This Women's Month and Beyond
✨ To amplify women's voices - from factories to boardrooms
✨ To chase progress, not perfection
✨ To make "buying better" irresistible
The fashion industry's challenges won't be solved overnight. But with patience, persistence, and partnership, we're stitching a fairer future into existence.
