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#WISDOMWEDNESDAY WITH LOOP - JULY '25

2 days ago

July '25 | Vol. 1

🤖 AI Won't Save the Planet - But It Might Save Your Wardrobe

This #WisdomWednesday let’s cut through the sustainability spin:

While private jets ferry elites to debate carbon offsets at Climate Week, the rest of us face a fashion system engineered to make us perpetual consumers who buy more and own less - less value, less agency, less future.

The fashion industry destroys $500B in unsold inventory annually - equivalent to burning 10,000 Hermès Birkins every day for a full year*.

*(A single Birkin just sold for $10M at Christie's, making this waste even more egregious.)

AI: FASHION'S FRENEMY

The same technology turbocharging Shein’s 6,000 daily new styles could be turned against waste.

Imagine:

- AI automatically exposing fast fashion brands that overproduce and discounting their overstock by 10% daily until it sells

- Algorithms flagging which "limited editions" have 80% overproduction buffers

- Resale apps like Phia (founded by two women, Phoebe Gates & Sophia Kianni) using AI to compare prices across resale platforms in seconds

WHY WOMEN CAN'T AFFORD TO OPT OUT

Women drive 80% of fashion spending but are 37% less likely to use AI tools than men (McKinsey, 2023).

Our legitimate concerns about AI’s climate impact and job threats have an unintended consequence: we’re replicating the financial literacy gap that’s cost women trillions. When we avoid these tools, we don’t stop AI - we just stop ourselves from shaping it and history repeats: men monetize the tools while we’re left protesting their damage.

Female-founded apps like Phia show you not just the best deal on that Cartier watch you covet, but the sobering reality of what your Michael Kors bag will be worth next year. (Currently US-only, but proof that transparency is possible.)

THE INVESTMENT TRUTHS THEY HIDE

The luxury resale market will hit $85B by 2030

Appreciating Assets

- Hermès Birkin: 14% annual return since 1989 (outpacing S&P 500 and gold)

- Rolex Submariner: 150% average resale value retention

- Vintage Bottega Veneta: 80-120% ROI if pre-2019 design

Depreciating Traps

- Michael Kors: Loses 60% value within 2 years

- Tory Burch: Drops 45% after season’s end

- Labubu blind boxes: ¥99 toy vs. Pop Mart’s 300% stock surge since IPO

YOUR ACTION PLAN

Buy like an art collector: Seek Hermès, Chanel, Rolex - items with proven auction histories

Wear like an environmentalist: Loop Swim (rated GREAT on Good On You) for ethical swimwear and Uniqlo (rated GOOD on Good On You) for basics
Research like a hedge fund manager: Cross-reference Phia’s resale data with Reddit forums to spot overvalued trends