#WISDOMWEDNESDAY WITH LOOP - MAY '25

May '25 | Vol. 1


🪡 Mend It May


Image: Pinterest

Meet your new superpower: a needle, thread, and the stubborn refusal to let perfectly good clothes die young.

That $1.50 jacket I've worn for 25 years? Its secret isn't luck - it's strategic mending (and ignoring trends like they're expired coupons). This #MendItMay, let's embrace the joyful chaos of repair.

Why Mending Feels Like Gaming the System
  • Fast fashion hates this one trick: Mending helps extend a garment's life by just 9 months and cut its footprint by 30%.
  • Obviates landfill audacity: We toss garments piled as high as the Eiffel Tower every 16 seconds.
  • Embroiders your ego: Visible mending = wearable bragging rights.
This Month's Must-Read
📖 Fixation: How to Have Stuff Without Breaking the Planet by Sandra Goldmark

This book has become my repair bible - I return to it year after year for its perfect blend of wit and wisdom. Goldmark (a Broadway set designer-turned-repair advocate) doesn't just preach about fixing things; she shows how repair is radical self-sufficiency and the ultimate middle finger to waste culture. After reading it, you'll look at every loose button as an opportunity for rebellion.

Your Challenge

✔ Mend one thing this week (even a sock!)
✔ Tag 
@LoopSwim with your #OkayIFixedIt victory
✔ Bask in your resourceful glory

This is just the first stitch - find more mending momentum in last year's #MendItMay post.

May '25 | Vol. 1

Don’t Buy - Rescue

Video: ReCommerce Atacama

The Desert Story That's Now Finding Hope

A year ago, Atacama's 40,000-ton fashion graveyard was Loop Swim's #WisdomWednesday story-of-the-week. Today, meet ReCommerce Atacama - the rebel team undoing it - one rescued garment at a time.

While brands debate "circularity," this great platform lives it:

→ 
Digging up unworn Calvin Klein, Levi’s + more from Chile’s desert sands
→ 
Giving them away (you only cover shipping)
→ Selling out drops in 5 hours

Why it’s genius?

✔ No guilt, just action - Wear the solution to fashion’s waste crisis.
✔ Storytelling that stings - Their campaign makes you feel the desert’s scars.
✔ Radical transparency - No polish, just purpose: "Empty the desert."

Sound familiar? At Loop Swim, we know real change starts with bold moves. ReCommerce Atacama proves: sustainability isn’t a trend - it’s the future.

Would you rescue desert-discarded fashion? Head on to their website and download their app to shop their next drop.

Read more

#WISDOMWEDNESDAY WITH LOOP - APRIL '25

#WISDOMWEDNESDAY WITH LOOP - APRIL '25

#WISDOMWEDNESDAY WITH LOOP - MARCH '25

#WISDOMWEDNESDAY WITH LOOP - MARCH '25

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